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Where strategy turns into momentum
pocket.works is Jon Barnes’ independent practice, partnering with founders, leadership teams and investors to shape brand-led growth and deliver meaningful change.
Working at the intersection of value creation and value delivery, pocket.works helps leadership teams connect ambition to execution – turning intent into commercial momentum.
Across growth, brand transformation and venture collaboration, pocket.works operates inside organisations – setting the tempo and guiding teams at moments that matter.
Why pocket.works?
“In the pocket” is when direction and delivery lock in – when strategy and execution move as one, with clarity and intent.
That’s when strategy turns into momentum.
That’s when it works.
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